AI-driven Warehouse Operations Platform
.My Contribution
UX Design, Product Design, UX Research
.Team
Shan Wang - PM
Xianxian Lu - Product Leader
Shiying Sun - Engineer
.Our Users
Fitness community.
.Timeline
05.2022- 09.2023
.Overview
Designing a fitness app and Vision Pro viewing experience for a startup redefined how users connect with fitness and community. Aligned with the startup's growth objectives, I led the high-level design, introducing referral strategies, asynchronous competition, and personalized fitness features. This approach not only delighted users but also drove viral growth, strengthened community bonds, and turned the app into a profitable venture.
Treadmill sales currently account for approximately 60% of total revenue, making it our most stable and scalable core business.
The running experience is currently our most powerful monetization domain. We are focusing this quarter on expanding treadmill-related features to unlock new opportunities in software subscriptions, content services, and accessory sales, laying the foundation for a more sustainable and resilient revenue model.
From launching core features to building viral loops and preparing for market expansion, this roadmap captures how we evolved the product from MVP to a scalable fitness ecosystem. Every phase was grounded in real user feedback and growth experiments.
We interviewed 10 users who completed 3+ workouts over at least one week. Participants ranged from casual joggers to fitness-focused users.
The running experience is currently our most powerful monetization domain. We are focusing this quarter on expanding treadmill-related features to unlock new opportunities in software subscriptions, content services, and accessory sales, laying the foundation for a more sustainable and resilient revenue model.
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
I faciliated retrospectives with PMs and engineers, bringing my insights to the discussion. Based on our collective insights, we brainstormed and ultimately decided to focus on two key challenges for new features, particularly in optimizing picking time and exception handling.
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
Timeline
We organized the interview notes and used affinity mapping to categorize key insights into major dimensions such as interface, communication, and operations. We analyzed influencing factors and the number of affected users.
Marketing strategy
01
Give users clear tasks
Competition point system: for who can access treadmill
02
03
Customized sending profile
Spectator mode: for who can not access treadmill
The features of "Point system" and "customized sending profile" stood out - internal tests found them helpful, so I created more detailed flows with low-fidelity wireframes.
I led in-depth interviews with 18 users across three key roles—Support Associate, Inventory Control Specialist, and Order Picker.
Material/ Texture: On-site voice library access enables real-time adjustments for better item retrieval.
Visual hints: On-site voice library access enables real-time adjustments for better item retrieval.
I led in-depth interviews with 18 users across three key roles—Support Associate, Inventory Control Specialist, and Order Picker.
Visual hints: On-site voice library access enables real-time adjustments for better item retrieval.
9
Final Design
01
Give users clear tasks
Visual hints: On-site voice library access enables real-time adjustments for better item retrieval.
01
Give users clear tasks
Visual hints: On-site voice library access enables real-time adjustments for better item retrieval.
01
Give users clear tasks
Visual hints: On-site voice library access enables real-time adjustments for better item retrieval.
