Cross-Media Workouts App
AI-driven Warehouse Operations Platform
.My Role
UX Design, Product Design.
.Team
Shan Wang - PM
Xianxian Lu - Product Leader
Shiying Sun - Engineer
.Our Users
Fitness community.
.Timeline
04.2022- 09.2022
.Overview
Designing a fitness app and Vision Pro viewing experience for a startup redefined how users connect with fitness and community. Aligned with the startup's growth objectives, I led the high-level design, introducing referral strategies, asynchronous competition, and personalized fitness features. This approach not only delighted users but also drove viral growth, strengthened community bonds, and turned the app into a profitable venture.
01
Long term goal
We know fitness brings countless benefits like improved health, weight management, and more. Millions run outdoors or in gyms each year, but fitness apps often act as taskmasters, focused on tracking and reminders. We aim to break this cycle, inspiring a culture where fitness is fun, social, and self-driven.
Fitness becomes less about discipline and more about discovery, making everyone love to move and share the experience.
01
Short term goal
As a startup, our goal is to leverage APP to amplify hardware advantages, connect seamless experiences, and accelerate growth while identifying a profitable market direction.
key metrics: hardware sales, app downloads, and retention rates
Goal #1
To make audience like running.
Goal #2
To attract more people buy threadmill.
Hypothesis
People knows fit will help them gain health, but they still as an passive status, which make people give up running or hesitate to spend money on it.
01
Research
User interviews validated my hypothesis.
I conducted semi-structured user interviews with 13 people who express interested in fitness. I learned about their experiences with running routines and found that fitness schedule is mainly affected by limited running place and fit schedules.
Lack of motivation to keep running routuines for fitness.
"I’m really busy with work, and even if I have some free time, I’d rather just relax and watch some TV."
"I’m really busy with work, and even if I have some free time, I’d rather just relax and watch some TV."
"I’m really busy with work, and even if I have some free time, I’d rather just relax and watch some TV."
01
Current User Journey
To better understand the user journey and the scope of this project, I mapped the fitness process for routines.
I led in-depth interviews with 18 users across three key roles—Support Associate, Inventory Control Specialist, and Order Picker.
01
Thus, I asked
How might we help patients stay motivated throughout their treatment process?
Breaking down the problem:
User Needs
Challenge
01
Design Principles
Diving deep into the problem space, I devised 3 design principles that respond to user needs and their corresponding challenges.
Delight
Motivate adherence through engaging and rewarding interactions
Clarity
Enhance understanding by clear, real-time progress visualization
Guidance
Support wear schedule management through timely and intuitive reminders
01
Feature Brainstorming
By auditing the features of apps that focus on habit forming, I discovered the wide use and effectiveness of gamification.
I also noticed the wide use of wearable devices, which inspired me to incorporate watchOS solution in my design.
01
Gamification Framework
Inspired by the Nudge Theory, I created gamification strategies aim at enhancing Invisalign wear commitment.
Research shows that patients have difficulty staying committed to their Invisalign schedule, because the existing app does not provide a motivation trigger. This reminds me of the Nudge Theory, a concept from behavioral science suggesting that small alterations in choice presentation can predictably influence decisions and behaviors.
In response, I created a gamification strategy inspired by the Nudge Theory to facilitate changes in wearing habits. This framework serves as a foundation for generating design ideas and features.
01
User Flow
How can users stay motivated with the app?
Based on the features I explored, I further developed user flows to solve the motivation challenges.
After validation with the users, I decided to focus on the community sharing and exploration features.
These two features stood out - all users found them helpful, so I created more detailed flows with low-fidelity wireframes.
The watch flow enhances engagement by encouraging users to share training experiences, turning them into powerful in-app and out-app marketing tools. Features like flexible-timing gameplay let potential users try the product, while personalized posters act as authentic promotions, driving curiosity and sales.
01
Iteration
Tech constrain
I led in-depth interviews with 18 users across three key roles—Support Associate, Inventory Control Specialist, and Order Picker.
01
Final Design
To understand the core reasons behind these problems, we conducted a deep dive into field operations.
I led in-depth interviews with 18 users across three key roles—Support Associate, Inventory Control Specialist, and Order Picker.
01
Revenue
